Expert Review: The Best Marketing Project Management Software Of 2018
What is the best marketing project management software to keep your agency running smoothly? Creative agencies, in-house digital teams and studios all have one thing in common — pumping out the best creative work. But how do you manage the workflow efficiently? What tools can you use to help the process and produce better work, and stop people getting all tied up with painful project administration?
Wouldn’t it be great if you could find the perfect marketing project management software that can handle everything in your agency? The perfect marketing project management software tool is a more than just a one trick pony, it does everything, replacing the slew of other SaaS tools you rely on.
Take a moment to think about how many project management tool subscriptions you’re paying out each month. I bet you’re using time tracking tools like Toggl or Timedoctor, project management tools like Basecamp or Asana, project communication tools like Slack or Hipchat, reporting tools like Forecast.it, resourcing tools like Resource Guru, Hubplanner or 10,000ft, and finance tools like Quickbooks. You’re probably paying thousands of dollars a month for all your different tools — and they’re probably not all working together very well, requiring copying and pasting of the same data across different tools. It’s easy to see why just having one tool might be a good idea — but are any of them actually any good?
We decided to take a closer look to find the best creative agency project management software and agency project management tools on the market, and see which ones deliver the goods. If you’re looking for one project management tool to rule them all, you need a tool that you can use for everything — from brief to final invoice, you want everything to be contained within the same system so that you don’t need to worry about disconnected data points. To enable this holistic view of projects and process, to be included on this list, the marketing project management software that we reviewed had to cover at a minimum, the following functionality:
- Time and expense tracking — from quoting to keeping track of hours spent on a project
- Project management — enabled with task management and team collaboration tools
- Reporting dashboards — easy to see where a project (and the agency) is at with budget, timelines and invoicing
- Resource management — making sure you’re not understaffing or overstaffing one area of a project
- Invoicing — turning project reports into invoices and estimates
- Integrations — easily able to work with third-party applications, like accounting software
Below, we review the best marketing agency project management software that we’ve come across.
Note: if you’re looking for marketing software instead of marketing PM software, here’s a useful resource: 15+ Best Marketing Software for Your Small Business (2018)
Keep reading on: https://thedigitalprojectmanager.com/marketing-project-management-software/
Originally published at www.thedigitalprojectmanager.com on January 1, 2018.